General Idea at Jumex

This piece, part of a collection by General Idea, is a reflection of their collaborate works pertaining to mass production, and how it may relate to the concept of time and advertising. In the piece here, the significance of mass production indicates a uniform status of each part, therefore removing labor from the artist almost entirely from the traditional sense of the word. This relates to the writings of Marx, more specifically, in how industrial production removes consideration of human labor and replaces it with a commodity to be treasured independently of itself.

Similar to Duchamp's works, the defining act of labor is now blurred as the labor can now be found within the audience trying to decipher the piece, and not within the artist creating it.