Institutional art is, by definition, no longer the building that surrounds it but rather the social gathering that takes place. In this piece by Melanie Gilligan, the piece created is made out of photos of those who make up the institution, while simultaneously playing with the notion of a more traditional institution of the art museum, presenting it in a grandeous space with appropriate lighting, in a fashion to display it as "important" in an idealized sense.
Gilligan is portraying the daily lives of the consumer, of those who would look upon this piece and determine it's value, while also playing with the notion of consumerism in the sense of televised media. The piece itself, which appears almost minimalist in nature of structural design, takes on an entirely new meaning when the human form is introduced onto the screen.
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